From the magic of Cross Channel Management into Omni Channel Commerce

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Are you optimizing your services based on customer data?

Customers want to see the availability of products, get delivery on the same day or at a specific time, track the status of their delivery and receive proactive information on the time of the delivery or pick-up. For customer services, logistics staff and sales people to be able to best support the customer throughout every phase of the customer journey, they need to have ongoing access to all updated customer data: including preferences, sales history and current orders. OMS acts as a central data hub, gathering customer data in real time from all platforms, and making this optimized information available across all channels, including relevant action opportunities for each channel, such as for example a reservation option, so that when the customer phones the call center or speaks to a member of staff in a shop, and finds that the items is not available it is possible to see if the product is available in another store and to reserve it there.

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