2. A major aspect of Omnichannel is connecting different systems and data. What are the privacy considerations for that?
As for all digital communication, data ownership and privacy will continue to be a big concern for companies implementing an omnichannel platform – particularly because of the multiple channels and touchpoints involved. Retailers need to ensure the right security measures and compliance guidelines are in place to protect shoppers’ data so they don’t risk losing consumers’ trust. This includes working with all of its third-party technology vendors to ensure the right security policies are in place to protect the shopper’s privacy across all touchpoints. The last thing a retailer wants to do is lose a consumer due to a privacy scare.