Question 4: What is important when choosing a B2B eCommerce platform?
When choosing a B2B eCommerce platform, make sure that it can meet the needs of your business now and in the future. Don’t just consider your current challenges, also think about future business growth. One important aspect is scalability. The commerce platform should keep up with the growth of your website. Serve all possible touchpoints, whether online or offline, to ensure omnichannel capability. Are you planning to operate multiple global websites? If so, you will have to consider and successfully meet a range of requirements, from language variants to cultural differences. Also choose a platform that can serve B2B as well as B2C customers in an emergency. Stay flexible and prepared for new business models. Reliable performance is the key to any eCommerce platform. Therefore, choose a system with a modern architecture that can be easily expanded if necessary. That way you will also be well prepared for innovations.