Question 3: How important is the user experience in B2B eCommerce?
As we said before: The user in a B2B eCommerce environment expects B2C-like shopping experiences. Business customers also expect simple and intuitive systems in order to complete their tasks quickly and easily. In B2B environments, the challenge is to meet complex requirements (examples: customer self-service options, support for complex product configurations, or excellent search and navigation functions) while delivering a perfect customer experience. The result? Highly satisfied customers and more sales.