Matthias Weber in conversation with Dr. Angela Bischoff, Vice President at Arvato Systems, about B2B E-Commerce.
Global IT specialist Arvato Systems supports major companies through digital transformation. More than 3,000 staff in over 25 locations epitomize in-depth technology expertise, industry knowledge and focus on customer requirements. Working as a team, we develop innovative IT solutions, transition our clients into the Cloud, integrate digital processes and take on IT systems operation and support. As a part of the Bertelsmann-owned Arvato network, we have the unique capability to work across the entire value chain. Our business relationships are personal; we work with our clients as partners, so that together we can achieve long-term success.
Interview with Dr. Angela Bischoff, Vice President at Arvato Systems, about B2B E-Commerce
Question 1: What is the difference between B2B eCommerce and B2C eCommerce?
Today’s customers, whether B2C or B2B, expect consistent and integrated shopping experiences. eCommerce sites for retailers can now compete with the best consumer websites. Relevant information, products, and services must be available at all times and via every conceivable touchpoint. Individualization and relevance are crucial factors for ensuring a perfect shopping experience and increasing sales. This applies to B2B as well as B2C. However, the two environments have different technical requirements: An eCommerce solution for business customers has to meet additional challenges. Examples include:
- Supporting complex price structures and catalogs
- Ensuring access to inventories, customer-specific prices, and payment terms
- Processing quantity scales and discounts
- Allowing for a variety of delivery addresses + payment methods
- Managing different user roles, complex organizational hierarchies, and workflow approvals