FPX Partners with Zilliant to Maximize Customer Lifetime Value Across B2B Organizations

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Partnership will integrate Zilliant Price IQ technology with FPX CPQ architecture for enhanced pricing capabilities for every situation and customer

FPX Partners with Zilliant to Maximize Customer Lifetime Value Across B2B Organizations

FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships. When combined, Zilliant Price IQ™ and FPX’s CPQ solution will improve organizational ability to efficiently provide accurate, consistent price quotes for online buyers.

As B2B commerce continues to evolve, traditional pricing solutions are failing to meet the needs of today’s business buyers. Only 15 percent (https://robertkugel.ventanaresearch.com/b2b-price-and-revenue-optimization-goes-mainstream-1) of current B2B organizations use analytics for price optimization, yet, according to the Professional Pricing Society, 95 percent of pricing professionals report a need for pricing software.

The integration of both FPX’s and Zilliant’s AI-driven platforms will empower businesses to optimize pricing based on each business buyer’s unique situation and needs. The solution delivers accurate quotes in shorter time frames, assisting sellers with real-time approvals and intelligent thresholds. Market-value and cost-aligned prices ensure business objectives are tied into customer expectations. The solution also improves the confidence of sales teams with personalized pricing guidance based on deep customer profile data.

Dave Batt, CEO at FPX said:

“Pricing has been one of the most consistent challenges for B2B organizations looking to improve their digital sales channel, and our partnership with Zilliant arms these companies with the tools they need to streamline pricing for even the most complex products. As B2B buyer expectations continue to grow, we’re partnering with Zilliant to help our customers meet their digital transformation needs and provide the best possible experience for buyers.”

FPX and Zilliant’s combined capabilities allow B2B companies to increase deal profits across channels through more accurate and consistent pricing. By streamlining complex quotes and processes, FPX and Zilliant vastly improve the end-to-end user experience, increasing customer loyalty and boosting businesses’ bottom line.

Zilliant Partner Network Vice President Joe Leyva:

“We’re excited to work together with FPX to enhance the commerce experience for our B2B customers. We’re at the beginning of a huge shift in the way B2B commerce is conducted, and CPQ solutions will play a critical role in that transformation.”